Meet Norman Peterson — a friendly, confused 67-year-old retiree who answers spam calls
and wastes their time for as long as possible. He's not a chatbot gimmick. He's a real,
working persona built on calldock.io, the AI call-handling platform.
Spam screening is just one use. Build your own persona for anything — a receptionist,
a screener, a character, whatever you want answering your phone.
Norman is one persona, built from the same tools available to everyone. Here's what's actually under the hood.
Write your own AI persona — its personality, its voice, how it should handle any situation. Norman's just one; yours can be anything.
Get a dedicated number in minutes and forward your calls to it — no Twilio account, no setup headaches.
Route specific phone numbers to specific personas automatically — friends, family, or spam get treated differently.
Jump into any active call in real time — feed your AI a line to say, or an instruction to act on, mid-conversation.
Like visual voicemail, but it talks back. Every call transcribed, timestamped, and recorded — except Norman actually answers, he doesn't just take a message. No app to install; the dashboard works right in your browser, desktop or mobile.
Spam screening, a virtual receptionist, or something entirely your own — Norman just happens to be the one wasting spam callers' time.
Jason Richards, a licensed life insurance adviser from Dallas, spent 66 minutes and 56 seconds on the phone with Norman. They discussed Dottie's passing, Michael and Linda's careers, the grandson's baseball schedule, Mr. Pepito Pants's health, carpentry, cremation preferences, and whether Norman could find his driver's license. He could not.
This is the same path Norman took — here's what actually happens, start to finish.
Create your account and subscribe — $20/month, cancel anytime.
We provision a dedicated number for you automatically — no Twilio account, nothing to set up yourself.
Write your AI's personality, voice, and how it should handle calls. Norman's a confused retiree — yours can be anything. Create multiple personas, even assign personas to specific callers.
Forward declined calls, missed call, or all calls to your assigned phone number. Takes about a minute — we walk you through your carrier's exact steps.
Watch calls come in live, and jump in anytime — feed your AI a line to say or an instruction to act on, mid-call.
Every call lands in your dashboard like a visual voicemail inbox — transcribed, timestamped, searchable, playable, downloadable.
calldock.io gives you a custom AI persona, a dedicated phone number, and full call history — starting at $20/month. Norman's been doing this for months. Yours can start today.
Build Your Own AI Phone Bot →